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Helping Small Business Reach the Next Level

Are you a small to medium sized business looking for a way to use your website to win new business?  Do you even have a website?  In today's world, small businesses and large corporations alike simply must have a dynamic presence on the web in order to be competitive.  According to Tim Knox, a small business and corporate communications expert at Entrepreneur.com:

"If you have a business, you should have a website. Period. No question. Without a doubt. What's more, it's not enough that you just have a website. You must have a professional-looking site if you want to be taken seriously. Since many consumers now search for information online prior to making a purchase at a brick-and-mortar store, your site may be the first chance you have at making a good impression on a potential buyer. If your site looks like it was designed by a barrel of colorblind monkeys, your chance at making a good first impression will be lost." 

Okay, so you have to have a website. The problem is that many are overwhelmed by the thought of building and maintaining a professional looking site.  What's more, most small business owners don't have the time to learn how to use all of the different software needed to build an effective presence online.  That's where our Manage Your Business: Web Design & Marketing training session can help.  Through a detailed, easy to understand, step-by-step process, we can show you how to not only build a professional website from scratch, but also provide you with all of the skills needed to maintain and expand your site as your business grows.  Additionally, we'll show you some of the proven techniques to leverage the Internet to find new customers and keep an eye on your competition using new media research.

In essence, the Manage Your Business: Web Design & Marketing course will help you develop the same modern marketing and communications skills found in most high-end public relations agencies. All for less than what most people spend on beer and pizza during a single year. You see, in the Internet Age, small businesses need not act like large, wasteful corporations to compete in the market place.  The Manage Your Business series will help you develop your own in-house capabilities through a high-quality online training experience, and also provide a list of professional resources and consultants you can use when and if you need them.  These are just a few of the classes:

* Finding a domain name
* The basics of hosting
* Introduction to the tools of web design
* Prototyping your site with Adobe Fireworks
* Using Photoshop to design a simple web banner and your site's graphics?
* Setting up a basic site
* Databases Schmatabases: What Do I Really Need to Know?
* Promoting your site through on demand and cost efficient printing
* The Value of New Media
* Customer Database Development Using Microsoft Access
* Developing Metrics for New Media
* Direct Mail vs. Email
* Google AdWords and Online Advertisements
* Online Video and Podcasting
* Using New Media for Customer Focus Groups
* Strategic Advertising Coordination
* Choosing the Right Media for Websites
* Online Training Resources for Graphic Design

. For more information on how we can help you, contact us at info@znorthup.com, or call us at 304-550-1070.