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Training Your Current Staff to Access Billion Dollar Markets

At Zac Northup & Associates, we like to think of ourselves as the solution to all of the pitfalls and costs associated with business development consulting and marketing services.  You see, these days, small and large businesses alike have to be smart about how they use their money.  In days past, high-dollar consultants and trendy ad agencies were necessary evils for companies wanting to shorten the time it takes to build new business.  These charlatans are quickly losing their luster, and in their place are firms like ours.

See a profile of a competitor's wasteful staff:

For the last 12 years, we have helped clients enhance and build their own capabilities through one-on-one training and market briefings, while providing traditional marketing services on an as-needed basis. Using this strategy, clients have stayed within budget while maximizing their existing manpower and skill set.  For less than the cost of a single print advertisement in a regional newspaper, your firm can build a capability that will ultimately save tens of thousands of dollars in agency and consultant fees.  That’s how things should work.

Latest Products and Services

National Guard Marketing Workshop – If you and your management are new to the National Guard market, or if you are looking to expand your existing efforts, this one day session will provide a clear picture and understanding of the opportunities available in the Guard market. 

National Guard 101 Marketing Handbook – A detailed handbook with all the research data you need to build a National Guard marketing plan. This book contains everything you need to identify specific units, leaders, equipment, and budgets for each state’s National Guard. 

Marketing Database Collection – Do you have a robust business development capability and just need raw data to build your marketing plans?  If that’s the case, our Marketing Database Collection is a perfect fit for you. 

Coming Soon: Online Refresher Training – With the purchase of our Guard 101 Workshop, we will provide quarterly refresher courses online in high definition video where new employees can get up to speed quickly without having to schedule another in-person workshop.  This capability should be up and running by June 2009.

Customized Market Analysis - Companies wanting to maximize the opportunity in this market need to develop a clear strategy, and we can help. With over 15 years experience in this segment, we know what it takes to find success. Using a multi-step process, we will conduct research to identify opportunities, help you fine tune your message so that it resonates with the Guard customer, provide contacts and direction, and where possible, schedule sales meetings and gather end-user data so potential customers can hear what real soldiers and airmen think about your product or service as they use it in the field.

To learn more, contact us at info@znorthup.com, or via phone at 304-550-1070.