National Guard Marketing Products & Services
National Guard 101 Marketing Handbook
A detailed handbook, Excel spreadsheet, and online database with all the research data you need to build a National Guard marketing plan. This book contains everything you need to identify specific units, leaders, equipment, and budgets for each state’s National Guard. This book is available for purchase, or comes free to attendees of our National Guard Marketing Workshop, and also includes a full year’s access to the online edition. Some of the data includes:
Contact information for every Adjutant General
Complete ARNG unit list for each state
Complete ANG unit list for each state
PAA Aircraft for each ANG unit
Biographies on every General Officer in the National Guard
Equipment shortage and procurement projections for both Army and Air Guard
Complete roster and contact information on every member of Congress
Complete roster of all governors with contact information
COST: $399 for online edition. $599 for online edition and downloadable Excel spreadsheet. Contact Us to Purchase
Marketing Database Collection
Do you have a robust business development capability and just need raw data to build your marketing plans? If that’s the case, our Marketing Database Collection is a perfect fit for you. With extensive databases on Congress, National Guard units, equipment needs, budgetary analysis, and daily news updates, this tool will give you all of the raw data necessary to develop an action plan for capturing millions of dollars in the Guard segment (See screenshot)
COST: A one-year subscription is $899. Contact Us to Purchase
The National Guard Marketing Workshop
If you and your management are new to the National Guard market, or if you are looking to expand your existing efforts, this one day session will provide a clear picture and understanding of the opportunities available in the Guard market. The briefing includes up to ten free copies of the National Guard 101 Marketing Handbook, free online subscription to our marketing databases and intelligence service, and a six-month phone support agreement where we will answer your questions and provide guidance on how to work this segment.
What the course covers:
What is the National Guard?
How is the Guard organized?
Who are the leaders?
Do’s and Don’t’s when marketing to the Guard
Who are the decision makers and who purchases equipment?
What does the Guard need in terms of equipment?
How does my company break in and maximize possibilities?
How much money is available for my product or service?
The way forward and getting started
COST: One-day on site workshop is $5500. This includes all training materials, expenses for travel within the continental United States, and a one-year corporate access pass to our research products and databases.
Contact us to schedule a workshop for your company or firm. Contact Us
Coming Soon: Online Refresher Training
With the purchase of our Guard 101 Workshop, we will provide quarterly refresher courses online in high definition video where new employees can get up to speed quickly without having to schedule another in-person workshop. This capability should be up and running by June 2009.
COST: One-day on site workshop is $2500. This includes all training materials and a one-year corporate access pass to our research products and databases.
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