A Customized Market Analysis for Your Firm
At Zac Northup & Associates, we like to think of ourselves as the solution to all of the pitfalls and costs associated with business development consulting and marketing services. You see, these days, small and large businesses alike have to be smart about how they use their money. In days past, high-dollar consultants and trendy ad agencies were necessary evils for companies wanting to shorten the time it takes to build new business. These charlatans are quickly losing their luster, and in their place are firms like ours.
See a profile of a competitor's wasteful staff:
While we approach each client’s needs on a case-by-case basis, there is a model that we typically follow. Each step allows us to build on the other, and the end result is a complete package of market analysis, product evaluations, customer feedback, contact plans, and an ongoing market intelligence program. These are some of the steps we typically take for new clients:
1. Where needed, we provide an introductory in-person market brief which summarizes the general opportunities that might be available in your segment. In this session, we also talk about the service package and make any changes you might need.
2. Next, we conduct a short market analysis where we gather positive feedback from your existing customers and develop a clear strategy for communicating this to new customers.
3. Next, we conduct a new media traffic analysis where we use quantifiable metrics to gauge the level of awareness that existing customers and new customers have about your product or service, and the knowledge available online about you and your competitors.
4. Next, using the opportunities we have identified through our initial research, we then develop a detailed contact plan which spells-out specific market opportunities while also providing background on who the key players are, how you can reach them, and in some cases who they are influenced by.
5. Where possible, within 30-60 days we will follow up these meetings by gathering customer feedback and then produce another report that provides focus group data on what your customers are thinking.
6. Finally, unlike many consulting firms, we will continue to provide background support services to your existing staff. These services include:
Access to online databases that provide a complete picture and raw data of what’s happening in your segment.
Graphic design, web development, and printing services
Open source market intelligence
Market alerts for rapidly changing market conditions
Using this strategy, for the last 14 years, we have helped clients earn millions of dollars in new business - in one case, over a billion dollars in sales. Yes, that’s a billion with a “b”. We can help you too. For more information contact Zac Northup directly at 304-550-1070.
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